Western Europe is the world’s third-largest market for packaging after Asia and North America. The factors that will govern it in the coming years are as unsurprising as they are ubiquitous. The overarching influence for the sector is the EU’s Green Deal, which is committed to reducing packaging waste and unnecessary packaging, as well as increasing re-use and recycling by providing ambitious long-term targets. These topics bring in their wake the need for good quality recycled pl...